Introducing Oral Nicotine Pouches

Snus has been a legal tobacco substitute for many years in Sweden and Norway, where it has become the main source of nicotine in those two nations. The percentage of people who smoked every day decreased from 25% in 2005 to 8% in 2021, whereas the percentage of people who used snus rose from 5% to 15% during the same period, according to Statistics Norway. Over several generations, men in Sweden and Norway steadily transitioned from smoking cigarettes to snus, whereas women in these nations started the transition later. According to the IARC, Cancer Today, the males there have some of the lowest lung cancer mortality rates among EU countries.

 

No single product can cater to the unique needs of every adult smoker or nicotine user. It is obvious that providing a variety of options is essential to assisting adult smokers who choose not to give up on cigarettes.

 

We are now offering oral smokeless nicotine pouches as a new category in our assortment of smokeless products. These pouches are tobacco-free products containing a powder comprised of nicotine and other substances. The pouch needs to be positioned in between the top lip and the gum. Nicotine pouches are smokeless goods that don't burn tobacco and don't produce any smoke or aerosol.

 

The pouches contain high purity, pharmaceutical grade nicotine, which is extracted into saliva and absorbed mostly through the mouth's mucous membranes before entering the bloodstream. Nicotine can also enter the gastrointestinal tract if saliva is swallowed.

 

Importantly, while both nicotine pouches and cigarettes strive to provide a comparable nicotine experience, the adult user experience cannot be compared because the devices function very differently and nicotine absorption is vastly different. However, the lack of combustion and the nicotine delivery method contribute to the pouches' lower risk profile as compared to cigarettes. The demographic impact of these items is determined by their acceptability by adult smokers, as seen in the Nordics with snus and nicotine pouches.

 

While these nicotine pouches are among the most recent additions to our smoke-free product line, there is already substantial empirical evidence that oral products have a high potential to replace cigarettes for existing adult smokers while also improving public health outcomes.