ZYN: Strive To Enter The German Market in 2025

Beate Kunz, public relations manager of Philip Morris International (PMI) Germany, said that PMI has achieved remarkable results in the new tobacco market in recent years. Its e-cigarette brand VEEV, smoke-free nicotine product ZYN, and zero nicotine product ZERA have all achieved remarkable results worldwide.

 

 

PMI's smoke-free nicotine product ZYN was launched after the acquisition of Swedish Match. Although it is currently only sold in 5 markets, it has achieved remarkable success in the US market and has even been out of stock in some regions.

In order to meet market demand, PMI has invested a lot of money to support ZYN's market expansion.

 

Beate said that ZYN has not yet entered the German market. Since German law still has restrictions on the sale of ZYN EU, PMI is actively communicating with the local government and strives to successfully launch ZYN EU into the German market in 2025. PMI believes that ZYN, as a smoke-free nicotine replacement product, has huge market potential.